Director, US Media
Location: Washington
Posted on: June 23, 2025
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Job Description:
Join Amgens Mission of Serving Patients At Amgen, if you feel
like youre part of something bigger, its because you are. Our
shared missionto serve patients living with serious illnessesdrives
all that we do. Since 1980, weve helped pioneer the world of
biotech in our fight against the worlds toughest diseases. With our
focus on four therapeutic areas Oncology, Inflammation, General
Medicine, and Rare Disease we reach millions of patients each year.
As a member of the Amgen team, youll help make a lasting impact on
the lives of patients as we research, manufacture, and deliver
innovative medicines to help people live longer, fuller happier
lives. Our award-winning culture is collaborative, innovative, and
science based. If you have a passion for challenges and the
opportunities that lay within them, youll thrive as part of the
Amgen team. Join us and transform the lives of patients while
transforming your career. Director, US Media What you will do Lets
do this. Lets change the world! In this vital role you will be
responsible for leading the planning and implementation of all
media and media partnerships, critical to the commercial success of
Amgens US Business. Integral to the success of the role will be
developing and evangelizing an in-depth understanding of the core
audiences, identifying, and implementing optimal approaches to
measurement, and extensive knowledge of the media landscape, both
traditional and emerging. This position will directly manage Amgens
US paid media investment for Consumer and HCP advertising. You will
partner heavily with internal and external cross-functional
partners and be responsible for leading and managing the media
agency. This position will report to the Executive Director, Head
of Global Media, and manage a team of Senior Manager level media
experts. Responsibilities include: Lead the development and
implementation of innovative, powerful multi-channel consumer and
HCP media plans, including strategic partnerships with critical
media outlets Partner closely with brand teams and direct reports
to understand brand strategy and ensure execution accordingly
through media briefs and plans Lead team across multiple
brands/campaigns through all elements of media planning, buying and
measurement/optimization, including managing the agency to develop
a plan that meets agreed objectives, tracking weekly, monthly, and
quarterly critical metrics and ensuring delivery on budget Lead
strategic development and realization of media partnerships,
improving return on investment, value, and performance. Uncover
insights and drive continuous optimization of media plans based on
metrics, and ensure findings are shared and applied across brands
Leadership of the media agency team to hold them accountable to the
highest standards of performance and media stewardship Partner with
the Commercial Data & Analytics team to systematically develop and
track metrics for media mix and media effectiveness, while linking
to the broader success metrics of the brand Identification and
execution of agency scope/model optimization in partnership with
GCC Media Strategy & Ops team, procurement and brand directors
Development of test and learns to support marketing innovation in
media Be an independent, self-starter who is also a team player
Problem solve and quickly learn how to work within a highly
matrixed organization Travel: up to 20% domestic travel to visit
agency/Amgen headquarters and industry conferences/events What we
expect of you We are all different, yet we all use our unique
contributions to serve patients. The professional we seek is a
collaborative partner with these qualifications. Basic
Qualifications: Doctorate degree and 4 years of media and/or
marketing experience Or Masters degree and 8 years of media and/or
marketing experience Or Bachelors degree and 10 years of media
and/or marketing experience In addition to meeting at least one of
the above requirements, you must have at least 4 years experience
directly managing people and/or leadership experience leading
teams, projects, programs, or directing the allocation or
resources. Your managerial experience may run concurrently with the
required technical experience referenced above Preferred
Qualifications: 10 years of experience in paid media/marketing with
a focus on planning, buying, execution and measurement Technical
competencies: expert in media targeting and segmentation (consumer
and HCP), multi-channel media plan development, omnichannel
orchestration and journey planning and execution, media measurement
and optimization, agency leadership Experienced leader of teams,
both internal and external Expertise in media planning and
deliveries for traditional/linear/TV as well as digital channels
and platforms Strong analytical skills with an ability to uncover
insights from performance/measurement tracking to drive action that
increases brand impact. Strong ability in both leading
cross-functional teams, and in being a member of a cross-functional
team Skilled communication effectiveness: the ability to
effectively engage, connect, and influence senior leadership and
marketing organizations Ability to translate and communicate
complex information/strategies into simple and impactful carry out
of plans Desire and ability to find opportunities to work smarter
and more efficiently, and implement with excellence Ability to
excel and navigate a fast-paced environment requiring excellent
multi-tasking and instinctual decision-making skills Comfortable
with inspiring change and navigating internal and external impact
accordingly Preferred experience working within media agencies What
you can expect of us As we work to develop treatments that take
care of others, we also work to care for your professional and
personal growth and well-being. From our competitive benefits to
our collaborative culture, well support your journey every step of
the way. The expected annual salary range for this role in the U.S.
(excluding Puerto Rico) is posted. Actual salary will vary based on
several factors including but not limited to, relevant skills,
experience, and qualifications. In addition to the base salary,
Amgen offers a Total Rewards Plan, based on eligibility, comprising
of health and welfare plans for staff and eligible dependents,
financial plans with opportunities to save towards retirement or
other goals, work/life balance, and career development
opportunities that may include: A comprehensive employee benefits
package, including a Retirement and Savings Plan with generous
company contributions, group medical, dental and vision coverage,
life and disability insurance, and flexible spending accounts A
discretionary annual bonus program, or for field sales
representatives, a sales-based incentive plan Stock-based long-term
incentives Award-winning time-off plans Flexible work models,
including remote and hybrid work arrangements, where possible Apply
now and make a lasting impact with the Amgen team.
careers.amgen.com In any materials you submit, you may redact or
remove age-identifying information such as age, date of birth, or
dates of school attendance or graduation. You will not be penalized
for redacting or removing this information. Application deadline
Amgen does not have an application deadline for this position; we
will continue accepting applications until we receive a sufficient
number or select a candidate for the position. As an organization
dedicated to improving the quality of life for people around the
world, Amgen fosters an inclusive environment of diverse, ethical,
committed and highly accomplished people who respect each other and
live the Amgen values to continue advancing science to serve
patients. Together, we compete in the fight against serious
disease. Amgen is an Equal Opportunity employer and will consider
all qualified applicants for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability status, or any other
basis protected by applicable law. We will ensure that individuals
with disabilities are provided reasonable accommodation to
participate in the job application or interview process, to perform
essential job functions, and to receive other benefits and
privileges of employment. Please contact us to request
accommodation.
Keywords: , Franconia , Director, US Media, PR / Public Relations , Washington, Virginia