Digital Marketing Director

Company: Horizon Hospitality
Location: Alexandria
Posted on: June 1, 2025

Job Description:

A growing hospitality company is seeking a full-time Digital Marketing Director to lead digital marketing, content creation, and eCommerce initiatives in the DC area. This role combines creative design with data-driven strategy to boost online engagement and revenue. It offers a great opportunity to join an established company with a successful track record.
Key Responsibilities

• Develop and manage content across social platforms (Instagram, Facebook, X, Pinterest, Google).
  
• Design digital and print materials; create photo, video, and animation content.
  
• Manage Google Performance Max campaigns and respond to online engagement.
  
• Lead eCommerce strategy, website updates, SEO/SEM, and email marketing.
  
• Track performance metrics and optimize campaigns to increase sales.
  
• Align marketing with sales initiatives and participate in business development.
  
  Qualifications:
  
  
• Bachelor's degree in Marketing, Design, or related field.
  
• 1-3 years of experience in marketing, design, or eCommerce (hospitality experience is a plus).
  
• Proficient in Adobe Suite, Canva, WordPress, Google Analytics, and eCommerce tools (Shopify, Klaviyo, etc.).
  
• Strong skills in design, photography, and content writing.
  
• Video editing and animation experience is a plus.
  
• Organized, creative, and deadline-driven.
  
  Note: This position requires in-office work, Monday to Friday, near Alexandria.
  Compensation: $80,000 - $95,000 base salary (commensurate with experience), plus bonus, comprehensive medical package, 401k, PTO, and more.
  If interested, please apply with an updated resume or send to Alissa Thomas at .
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Keywords: Horizon Hospitality, Franconia , Digital Marketing Director, Executive , Alexandria, Virginia