Senior Associate, Digital Strategy and Content Management

Company: National Museum of Wildlife Art
Location: Washington
Posted on: June 1, 2025

Job Description:

About the Milken InstituteThe Milken Institute is a globally minded, publicly supported, non-partisan, and nonprofit think tank headquartered in Santa Monica, with offices in Washington, DC, New York, London, Abu Dhabi, and Singapore. For the past three decades, the Milken Institute has served as a catalyst for practical, scalable solutions toglobal challenges by connecting human, financial, and educational resources to those who need them. Guided by a conviction that the best ideas, under-resourced, cannot succeed, we conduct research and analysis and convene top experts, innovators, and influencers from different backgrounds and competing viewpoints. We leverage this expertise and insight to construct programs and policy initiatives. These activities are designed to help people build meaningful lives, in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities.The Milken Institute's events and programmatic activities, involve the exchange of ideas with leaders from around the world. The Institute hosts more than 200 events each year, with our annual flagship event, Global Conference, bringing together 4,500+ participants from around the world, featuring more than 900+ speakers throughout 200+ sessions over the course of the event. About the Milken Center for Advancing the American DreamThe Milken Center for Advancing the American Dream (MCAAD) at the Milken Institute is looking for a dynamic digital strategist to join our External Affairs team as the Sr. Associate Digital Strategy and Content Management. As we near our public opening, the Sr. Associate for Digital Strategy and Content Management will be joining us at an exciting time to build and grow our digital footprint and engage our audiences by leading the creation of original content that resonates with people, raises awareness and creates scalable engagement with American Dream stories. The Milken Center for Advancing the American Dream (MCAAD), the newest center within the Institute, is catalyzing this work by building a new type of cultural center in the heart of Washington, DC. At MCAAD we celebrate the ideal of the American Dream and explore the ongoing challenges people face in pursuing opportunity, through exhibitions and programs. To accomplish this, we focus on four pillars of the American Dream: education, health, finance, and entrepreneurship. MCAAD's physical home, with a planned opening in the summer of 2025, is a remarkable renovation of several 120-year-old historic bank buildings, including Riggs Bank, known as the "Bank of Presidents." The Center's main halls are in the National Register of Historic Places, and our stewardship of the property-along with adjacent buildings on 15th St NW-will showcase and honor the history of these buildings while adapting them for use as a modern cultural center with immersive exhibition galleries. There will also be a state-of-the-art theater, events and lecture spaces, a holodeck experience, store and an atrium with caf--. The six-building complex featuring nearly 300,000 square feet of space will also include a conference center, recording and broadcast studios, and the Washington, D.C., headquarters of five centers of the Milken Institute.About the PositionWe are seeking a digitally fluent, curious, and collaborative professional to join our team as Senior Associate, Digital Strategy and Content Management. Reporting to the Director of Digital Strategy, this role is a critical execution partner to MCAAD Digital Strategy and will contribute to the success of MCAAD's web platforms, digital content ecosystem, and visitor-facing digital experiences.This position is ideal for a self-starter who is eager to grow in a fast-paced environment, can manage complexity with calm and clarity, and is excited to support a mission-driven, interdisciplinary institution.You will operate at the center of MCAAD's digital operations, working across departments and with external vendors to ensure content creation and publication, quality, technical readiness, and alignment with audience goals.ResponsibilitiesDigital Strategy

• Support the development and implementation of MCAAD's digital strategy and roadmap, with a focus on content management and creation, user-centered design, and cross-platform integration.
• Assist in identifying and implementing new tools, systems, or enhancements to improve visitor experience and digital engagement and drive organic audience growth.
• Help synthesize user data and stakeholder feedback into actionable insights to support platform improvements.
• Contribute to digital documentation, strategy decks, insights reports, and briefs to align internal teams and partners.Content Management
  • Maintain and publish content on MCAAD.org via Drupal CMS, ensuring accuracy, accessibility, and alignment with brand voice and audience needs and interests.
  • Coordinate content and platform updates with external vendors and internal stakeholders.
  • Organize, QA, and prepare digital content in collaboration with key stakeholders at MCAAD and Milken Institute.
  • Help develop and maintain editorial calendars and asset readiness for upcoming campaigns and launches.Ongoing Content Creation
    • Draft or edit digital copy for our web platforms, digital content ecosystem, and visitor-facing digital experiences.
    • Create original content, repurpose content, or commission content, and create and implement plans for creation. This could include video series, partnership content, games, animations, online exhibitions, and more.
    • Collaborate with programs, exhibits, visitor experience, marketing and communications, and other MCAAD teams to ensure readiness and accuracy of content.Digital Project Coordination
      • Support the integration, setup, and execution of visitor tools, systems and other platforms in collaboration with the Visitor Experience and Marketing and Communications teams.
      • Join cross-functional planning meetings, track deliverables, and maintain digital workflows and documentation.
      • Troubleshoot technical or content-related issues and escalate appropriately.
      • Support or lead digital initiatives, and perform other tasks as assigned.Audience Insights, Data, UX, and Reporting
        • Assist with tracking and interpreting data from Google Analytics, Ticketure, email campaigns, advertising, social media, and other platforms for digital engagement and audience insights.
        • Contribute to UX audits, accessibility reviews, and usability improvements.
        • Help prepare dashboards, reports, or briefs to support decision-making and strategic planning.
        • Duties as assigned.Requirements
          • 5+ years of experience in a digital content, communications, or platform operations role.
          • 4-year degree, preferably in a related field.
          • A flair for memorable and exciting online experiences, excellent written communication and editorial instincts, attention to detail and accessibility.
          • Fluency with content management systems and digital publishing workflows.
          • Comfort learning new tools; a big plus would be familiarity with Drupal, Marketing Cloud, Github, Google Analytics platforms, graphic design, and a passion for cutting-edge technologies, conversational AI, gen AI, agentic AI, VR/AR and more.
          • Experience in a museum, nonprofit, media, or mission-aligned organization strongly preferred.
          • Highly organized, proactive, adaptable, and team oriented.
          • Additionally, the ideal candidate:
            • Exhibits a high level of adaptability to support the changing needs of audiences and the organization.
            • Holds a special interest in or experience with MCCAD's mission and pillars: health, education and learning, finance, entrepreneurship, plus unique aspects of the American journey (U.S. history, immigration, aspiration and inspiration, advocacy, democracy, civic and community engagement, and audience development, and more).
            • The ability to develop positive working relationships, support colleagues, be flexible, and thrive in a fast-paced, fun, and creative environment is essential. Working Conditions & Travel RequirementsWe work in a professional office in Washington, DC, adjacent to our public Visitor Center opening in 2025. In the lead up to opening, this role will report to the Washington, DC office location at a minimum Tuesday-Thursday with telework available Mondays and Fridays. Once the Visitor Center is open, it is expected that this position will be available for additional onsite days. This role requires occasional evening and weekend programming as scheduled. This is subject to change. NoteThe statements herein are intended to describe the overall nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. We are interested in qualified candidates who are eligible to work in the United States. Please note, we are not sponsoring visas at this time, being authorized to work in the U.S. is a precondition of employment.Please submit resume and cover letter illustrating how your experience and skills will contribute to the department and any unique qualities you bring to the position. If applying via Indeed, please upload your resume and any supporting documentation asoneattachment.Any application that does not include both a resume and cover letter will be rejected. If you are unable to complete this application due to a disability, contact our Human Resources department to ask for an accommodation or an alternative application process.Our CultureThe Milken Institute is proud to provide equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability or status as a veteran. Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences.We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues.We are committed to building a diverse workforce and creating an inclusive environment where everyone can thrive. Our leadership is actively involved in our commitment to diversity and inclusion, and fostering a culture that creates opportunities for everyone.Benefits
              • Health Care Plan (Medical, Dental & Vision)
              • Retirement Plan - 403b(5% match)
              • Life Insurance (Basic, Voluntary & AD&D)
              • Paid Time Off (Personal, Vacation, Sick & Public Holidays)
              • Family Leave (Maternity & Paternity)
              • Fertility Support
              • Short-Term & Long-Term Disability
              • Flexible Spending Account (FSAs)
              • Pet Insurance Discount
              • Training & Development:
              • LinkedIn Learning - over 15,000 self-guided classes offered
              • Annual Mentor Program
              • Wellness Resources:
              • Employee Assistance Program
              • CALM app membership
                #J-18808-Ljbffr

Keywords: National Museum of Wildlife Art, Franconia , Senior Associate, Digital Strategy and Content Management, Executive , Washington, Virginia