Senior Marketing Manager, Innovation
Company: The Judge Group
Location: Arlington
Posted on: April 21, 2024
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Job Description:
Our client is currently seeking a Senior Manager, New Business
Development (Innovation) & Market Research.This position is based
in VA - must be able to relocate to the area (company offers
relocation) as position onsite.
Generous bonus on top of based and excellent benefits package.
Company continuous growing due to consistent innovation and
acquisition - this is a newly created position!PURPOSE -
--- Responsible for developing and managing new business
development including new category and new business pipeline
development process from market opportunity and idea generation to
product concept and business validation. --- Responsible for
management of all market research and competitive intelligence for
company (base business research including syndicated data, new
products, new categories, and new businesses and markets) to
include planning, executing and communicating results.PRINCIPAL
ACCOUNTABILITIES -
--- Manage the development and implementation of key new business
development and new category innovation; identify white space
opportunities to drive new business, new markets, and new category
innovation, ensure appropriate Stage Gate Process and market
validation for new businesses and new product launches, ensure
cross functional alignment to innovation strategy/launch plans ---
Handle full market research and competitive intelligence
responsibilities for the Business Unit, creating and discussing the
design with clients, envisioning possible research issues and
solving them, gathering the information needed to answer business's
questions. --- Provides proactive consultation with brand
management via developing research plans and analysis on assigned
businesses as well as provides all the answers to management's
questions regarding the consumer, market, etc. --- Manages research
resources and supplier contracts including ACNielsen, IRI, Mintel,
and other syndicated and customer research data and oversees the
dissemination of data and ad hoc projects. --- Has final
decision-making authority on research methodology and techniques,
data sources, research design elements, questionnaire composition,
data's evaluation and supplier's selection. --- Has a large number
of clients (e.g., leadership teams, marketing/brand managers and
sales/trade marketing managers), and is day-to-day contact for all
research activity associated with assigned
businesses.KNOWLEDGE/EXPERIENCE/COMPETENCIES -
--- 7+ years of overall professional experience in new business
development/innovation and consumer market research management ---
BS in Marketing/Market Research related degree, with an MBA degree
preferred --- Broad knowledge and experience in Market Research and
New Product Innovation methodologies gained at successive levels of
responsibility in multiple areas of consumer-packaged goods
industry, ideally in Food & Beverage --- Knowledge of corporate
policies and compliance--- Demonstrated prior success in achieving
results using team driven philosophies --- Demonstrated proficiency
in supporting corporate interest from remote site locations and
ability to communicate and exercise very positive people
skills.
Join this exciting time to join the team with many new products and
categories in the portfolio!
Working for an excellent Head of Marketing I've known for
years!
Please send qualified resume to:
lwertman judge.com
Keywords: The Judge Group, Franconia , Senior Marketing Manager, Innovation, Executive , Arlington, Virginia
Click
here to apply!
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