Manager, Integrated Marketing
Company: American Physical Therapy Association
Location: Alexandria
Posted on: April 25, 2024
Job Description:
Title: - Manager, Integrated MarketingDepartment/Unit:
Integrated Marketing and Content/Member ExperienceFLSA Status:
Full-time, ExemptLocation: This position is located onsite at the
APTA headquarters in Alexandria, VAAbout APTADo you want to
contribute to an organization dedicated to improving societal
health? Would you like to collaborate with colleagues who are
passionate about making a difference? Are you excited to work in a
new state-of-the-art building designed to encourage movement,
participation, and employee health?Then you want to work for
APTA!APTA is the trusted leader for the physical therapy
profession, representing more than 100,000 physical therapists,
physical therapist assistants, and physical therapy students. Our
approximately 150 employees support the association's mission to
build a community that advances the profession of physical therapy
to improve the health of society. Learn more in our Association
Profile.Located in Alexandria, Virginia, APTA has outstanding
employee benefits, including flexible work schedules, generous
retirement contributions, and travel subsidies for employees who
choose public and active transportation.SummaryThis position will
lead integrated marketing planning and campaign execution within
the Member Experience Unit, spanning marketing strategy,
paid/earned/owned media planning, digital advertising audience
segmentation and targeting media spend analysis. - -Leads
strategies and oversees campaign execution to grow awareness,
engagement and conversion around APTA member value and benefits;
member acquisition, retention and growth; events, programs and
products.Digital-first mindset to set KPIs and help grow audience
and performance around digital and social content and channels.
Drive innovation around content development, distribution and
consumption to meet APTA's members where they are across the media
landscape. Collaborates with marketing, creative, digital and
social staff and supervise staff and outside agency partners,
including ensuring adherence to Association policies and
procedures, coaching and supporting engagement and participation in
the workplace. Defines and supports opportunities for continuous
quality improvement in department activities. - Effective champion
of the Association vision, mission, and brand.Essential
Functions
- Develops multiplatform marketing strategies and planning;
oversees campaign implementation, monitoring, optimization and
performance.
- Serves as internal marketing and content subject matter expert
and advisor to plan, execute and define appropriate messaging,
audience targeting, distribution and media mix to drive reach,
impressions, engagement and conversion. -
- Develops digital and social platform initiatives, including
content, marketing performance and audience development.
- Collaborates with marketing staff and external agency partners
in planning and execution efforts to support always-on Member
Value, Growth and Retention initiatives.
- Collaborates with APTA cross-functional teams to develop
campaigns to grow awareness and conversion for events, products and
programs.
- Sets marketing KPIs and provides insights around channel
health, reach and performance.
- Advises creative services staff around development of rich and
compelling content across digital media, social, video and offline
channels to grow reach, awareness and conversion.
- Develops calendar and budget around annual campaigns,
always-on/evergreen campaigns, and new program opportunities.
- Collaborates with Member and Component Engagement team to
develop marketing toolkits and assets for chapter and
sections.
- Accountable for meeting performance expectations and metrics
for department and respective budget activities.
- Contributes to quality assurance and continuous
quality/performance improvement in department activities, including
supporting unit leader in annual assessments of respective budget
activities described above.
- Supports the Member Experience team in the implementation of
the Association's programs, priorities, and projects.
- Provides insight, counsel, data and intelligence to department
and unit leaders and executive leadership as appropriate on best
practices and growth strategies.
- Supports external relationship growth and collaboration through
relationship building with external counterparts. Contributes to
unit efforts to seek business opportunities which align with
membership strategy, the APTA brand, and organizational
priorities.Staff Expectations
- Upholds and fosters team values
- Complies with all APTA policies and procedures
- Performs other duties as assigned to foster achievement of
association priorities. Qualifications
- Bachelor's degree
- 5-7 years of experience in marketing and media planning,
creative and content strategy
- Experience managing digital and social media performance,
audience growth and content development
- Staff supervision and development
- External partners, agency supervision
- Familiarity with lead-gen and acquisition marketing, budget
planning, media targeting/spend and implementation
- Familiarity with CX and journey mapping a plus
- Project management skills
- Presentation skills - virtual, publicTravel RequirementsUp to
10% - local, NationalHow To ApplyPlease send resume and cover
letter, including salary requirements, when applying.Principals
only; no agencies; no phone calls, please. Candidates selected to
participate in an interview will be contacted by Human
Resources.The American Physical Therapy Association is an equal
opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, disability status, protected
veteran status or any other characteristic protected by law.APTA
participates in E-Verify and will provide the federal government
with your Form I-9 information to confirm that you are authorized
to work in the U.S. For more information, please visit
e-verify.uscis.gov.APTA is committed to a diverse and inclusive
workforce and invites and welcomes applicants with diversity of
experience, mindset, and skills to add value to APTA and our staff
community.PandoLogic. Category:Marketing & Biz Dev,
Keywords:Marketing Manager, Location:Alexandria, VA-22305
Keywords: American Physical Therapy Association, Franconia , Manager, Integrated Marketing, Advertising , Alexandria, Virginia
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