Senior Manager of Individual Giving
Company: National Council on Aging
Location: Arlington
Posted on: May 3, 2024
|
|
Job Description:
National Council on Aging
We believe every person deserves to age well. That's why we're on a
path to improve the lives of 40 million older adults by 2030. Come
join an awesome team and learn about the work we do, the people we
serve, and why equitable aging matters now more than ever. At NCOA,
we represent the interests of the aging population across the
nation, while striving to live out our core values of equity,
excellence, and innovation. This is meaningful work where we put
"people first" and our employees can learn and grow, where
work/life balance is prioritized, and have a flexible hybrid work
schedule while being part of a dynamic, collaborative team. We are
interested in growing our team with passionate, committed, and
innovative individuals. The Senior Manager of Individual Giving
will join NCOA at a time of dynamic growth.POSITION SUMMARYThe
Senior Manager of Individual Giving works with the Senior Director
of Philanthropy to strengthen NCOA's individual giving program to
advance NCOA's mission and grow unrestricted revenue from new and
existing donors through multi-channel fundraising. The Senior
Manager of Individual Giving will join a small frontline
fundraising team and collaborate with Advancement Department
colleagues to develop, manage, and implement annual giving
strategies including seasonal and monthly campaigns, direct mail,
social and paid media, email marketing, and other direct response
efforts. Essential to this role is the development and
implementation of donor stewardship initiatives and a sustained
giving program, and embedding best practices in stewardship,
retention, and advancement in our fundraising work. This position
is highly collaborative, manages work across cross-functional teams
in a fast-paced environment and requires keen project management
skills, strong presentation and interpersonal skills, and
adaptability to pivot between strategic thinking and tactical
implementation. The Senior Manager of Individual Giving works to
improve key performance metrics with Advancement Team members to
increase engagement and donor conversion through multiple channels,
e.g., direct mail, email marketing, social and paid media, and
other promising platforms.Positions at this level typically report
to a senior director and require advanced knowledge and experience
as well as management capabilities. Incumbents are required to make
independent judgements within their scope of work and require
minimal oversight. Incumbents generally have eight or more years of
experience in their discipline and a bachelor's degree or the
equivalent, as well as substantive and demonstrative experience at
this level. Graduate level degrees may be considered in lieu of
experience.KEY RESPONSIBILITIESPlanning and Collaboration:In
collaboration with the Senior Director of Philanthropy, set the
tone and direction of overall individual giving campaigns to
achieve the organization's unrestricted giving goal, and the
Advancement Department's aggressive donor engagement, conversion,
and retention goals.Build on lessons learned and industry best
practices to inform individual giving strategies. Develop and
manage a donor-informed sustained giving program.Expand and
operationalize donor stewardship initiatives that drive annual gift
upgrades.Project Management & Campaign Implementation:Create and
implement all individual giving campaigns across multiple
channels-strengthening existing year-end and spring initiatives,
and developing smaller, monthly efforts-that result in a 12-month
cadence of giving opportunities for donors and prospects.Create
content, manage work with department colleagues, oversee work with
vendors, track results, and pivot as needed based on internal needs
and campaign response rates.Collaborate with Administrative staff
on in-house donor mailings and other fundraising campaigns and
donor-stewardship requirements.Implement stewardship initiatives
and the sustained giving program.Manage consumer-facing planned
giving tools, identify prospects for estate planning education, and
facilitate digital/print outreach.Achieve performance
measures/accountabilities including but not limited to:Increase
annual giving revenue and active donor file through donor
acquisition, house file conversion, and donor retention (specific
targets to be developed annually).Improve performance of email
marketing and social and paid media as fundraising tools.Support
the development of a long-term fundraising plan and major gift
program for NCOA in collaboration with the Senior Director of
Philanthropy and the CDMO.Help achieve national leadership gift
goals for the annual fund campaign (targets to be determined).Donor
Engagement & Communication:Create donor profiles that drive donor
segmentation, acquisition strategies and house file conversion by
synthesizing internal and external data.Engage directly with annual
fund donors by qualifying their motivations and interests,
responding to inquiries, and stewarding their gifts through
customized touchpoints.Collaborate with Advancement's Digital &
Marcom teams to develop and drive digital marketing strategies that
effectively engage and convert donors and prospects.Define cohesive
message testing strategies to continually improve donor
communications in a methodological manner. Develop messaging and
individual giving campaign content in tandem with the Marcom team's
efforts to build our brand and reframe aging.Other responsibilities
as required.PROFESSIONAL EXPERIENCE/QUALIFICATIONSBachelor's degree
and 8+ years of individual giving experience including direct mail,
email, and digital engagement.Exceptional interpersonal skills and
ability to hit the ground running in a fast-paced, collaborative
environment a must.Ability to develop and maintain relationships
across all levels of the organization and with a broad spectrum of
stakeholders.Strong writing, message development, and project
management experience.Demonstrated experience managing and
monitoring cross-functional teams on a deadline driven
project.Excellent written and verbal presentation skills necessary,
including the ability to articulate the case for support so
individuals "buy into" NCOA's vision/mission/goals.Interest in
major gift and/or related engagement
preferred.Familiarity/knowledge of tax laws that impact charitable
giving, personal assets, and estates.Strong working knowledge of MS
Office, Salesforce, Blackbaud, and other business-related
presentation software.Experience in a national non-profit
environment highly preferred.The physical demands described here
are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions. PHYSICAL
DEMANDSOccasionally required to sit. Occasionally required to walk.
Occasionally required to reach with hands and arms. Occasionally
required to talk or hear. Occasionally required to bend, lift, or
climb stairs.Occasionally required to lift light weights (less than
25 pounds). WORK ENVIRONMENTThe noise level in the work environment
is usually moderate. SELECTION PROCESSWe only accept applications
that follow the electronic process. No phone calls please. This
position is subject to background screening. Qualified applicants
should submit a cover letter with salary requirements and resume to
the Senior Manager of Individual Giving job posting:
https://www.ncoa.org/page/careers NCOA offers generous benefits,
including:Medical, Dental, Vision, STD, LTD insurancesPaid
vacation, sick, and other types of leave403(b) Retirement
planHybrid remote work optionsAnd more! NCOA is an Equal Employment
Opportunity Employer and a Diversity, Equity, and Inclusion
Champion
Compensation details: 105000-125000 Yearly
SalaryPI80fec0e1f8cf-25660-34378414
Keywords: National Council on Aging, Franconia , Senior Manager of Individual Giving, Executive , Arlington, Virginia
Click
here to apply!
|